Keener Mechanical Services

Branding, logos, apparel

At a Glance

Keener Mechanical Services, a full service firm that designs, builds and maintains mechanical contracting, needed assistance with the re-branding of their company.

The Challenge

The client wanted an eagle incorporated in the logo, without getting too literal, and wanted a semi-industrial look. In addition to redesigning the brand, company apparel was also requested. We designed the logo, identity package, style guide, and apparel.

Our Approach

We created an abstract symbol to reflect the shape of an eagle’s wings. The logotype was developed to interpret wind and air.


Powerful, keen eagle in flight. Bold color palette inspired by soft textures.

Brand Continuity

Connecting all the element together, we incorporated the logo symbol and industrial graphic throughout the identity package and style guide.

Company Appearance

Shirt branding to enhance company professionalism.

Simple UI

A bold color palette with a contrasting, sans-serif font.

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