Mission Statement: Strategic Design. Authentic Approach

The purpose of this document, is to give direction and focus to Wilnau Design as a business. It is our identity. A brief narration of what we, where we’re headed and how management and staff will get there. It is the basis for all decision making. This is not a feel-good document. It’s a call to action. It’s a way of life.

This Strategic Objective outlines how Wilnau Design will use the principles laid out in the Operating Principles in context. By following them, we believe this business will prosper as a natural result.

We design with purpose, and the websites we design exist to serve the needs of our clients.

We seek to become one the most authoritative Web design firms . Recognized and respected because of the quality of our work and our commitment to helping other businesses succeed. We specialize in web design to create the perfect experience from top to bottom.

We will contribute and add value to the things that we teach about design through the free content on our website and the experiences we share from working with our clients. The proof is in the pudding. These results of these experiences will serve as the foundation of the authority we are building. This content and the word of mouth testimonials of our previous client’s will serve as the foundation of our marketing—it’s how the word will spread about our products and services.

We sell three web design and development packages that give a great design to fit the needs of the client that is profitable to us and affordable to them. We do this through processes and systems.

Through the aid of an autoresponder that will educate the client and request information from them that they will submit and we will plug into pre made templates that we design and develop. We will also sell custom design and development services. These are high profile, high profit, high-value services. Our custom design services will serve as the baseline for future templates/products.

Our authentic, detailed, purposeful, and strategic approach will set us apart from the competition. Our systems and processes are continually developed to enhance that experience. Delivering more predictable and dependable results with time.


Last edited: 06/16/2017