Barbary Coast Brewery
Branding, logos, print ads
At a Glance
Barbary Coast was a thesis project Hannah undertook while studying at the University of Central Florida. The project involved creating a brewery brand.
This project was revisited and used as a creative exploration. New elements were altered in the logo and bottle labels. A new slogan was created and applied in the magazine advertisement and billboard design.
The logo was retouched to have a timeless, typeset with a combination of blue, orange and tan.
The warm desert color palette and the California Coast.
Lightly-colored, bottle labels complement the beer’s light and crisp flavor profile.
The coined phrase “So good it’s worth going overboard” served as the key message.
Soft and pleasing coastal colors: UI elements that will spark your sense of adventure.