At a Glance

This marketing and management company needed a brand that would support their company values based on trust, loyalty and stability.

Our Approach

I used the color blue for “Blu” because it symbolizes trust, loyalty and stability and the color gray for “core” to support intellect, knowledge and wisdom. Negative space was used to create a clean and polished look in the identity package.

Inspiration

Sharp, clean edges. Orderly space conveying trust.

Style Guide

To maintain brand integrity and support overall trust in the company.

Simple UI

Classic blue and neutral color palette, reassured and understated.