At a Glance
This marketing and management company needed a brand that would support their company values based on trust, loyalty and stability.
The client wanted a brand that looked clean and polished. We developed a logo, style guide sheet and identity package.
I used the color blue for “Blu” because it symbolizes trust, loyalty and stability and the color gray for “core” to support intellect, knowledge and wisdom. Negative space was used to create a clean and polished look in the identity package.
Sharp, clean edges. Orderly space conveying trust.
To maintain brand integrity and support overall trust in the company.