The Problem: A Solid Site, Sitting Still
Josh Strange came to us after working with FMG Suite — one of those industry-standard providers known to churn out templated financial advisor websites and content. It was easy to set up, but didn’t feel like his firm. It didn’t reflect his voice, his values, or his vision, and more importantly, it wasn’t driving real results.
Josh wanted our help getting off FMG Suite. He wanted to have a niche, build a real brand, and have a website that did more than just sit there.
So we stepped in and helped Josh develop and own his niche, interviewed his clients to understand what made him different and develop a brand that felt like him, and finally, launched a website that positions him as a specialist to bring in qualified leads.
After Josh had already done the hard work of building a sleek, well-designed website with Wilnau Design. Like many advisors discover, a great site means nothing if nobody sees it.
Josh wasn’t looking for fluff or vanity metrics. He wanted results — more visibility, more qualified traffic, and ultimately, more prospects booking time on his calendar.
But how do you turn a silent website into a growth engine? That’s where the second phase of our partnership kicked in.
The Strategy: Building Visibility with a Local SEO & Content Game Plan
We rolled up our sleeves and got to work on a plan that would do three things:
- Make sure the right people find Josh online.
- Make sure those people click.
- Make sure his site converts visitors into leads.
Here’s what we focused on:
- 📍 Local SEO Enhancements to boost search rankings and get found by high-intent prospects in the area.
- 🔍 A Paid Search Trial to test high-converting keyword campaigns and expand reach.
- ✍️ Authentic, Advisor-Led Content to showcase Josh’s voice and expertise (not cookie-cutter templates).
- 📊 Ongoing Performance Tracking to tweak and optimize as we grew.
Everything was collaborative — Josh had a hand in the content and strategy, and we made sure the brand voice stayed true to who he is.
The Results: Traffic Up, Bookings Up, Confidence Way Up
And the numbers? They speak for themselves:
- 📈 23.45% increase in organic traffic (H2 vs H1 2024)
- 📥 27.9% growth in clicks from search
- 📊 38% boost in click-through rate (CTR)
- 🏆📅 14 new prospect bookings per month on average.
That’s not just traffic — that’s qualified, local leads taking action.
The Client’s Take: “Wilnau Isn’t Just a Vendor — They’re My Growth Partner.”
Josh says it best:
“I absolutely have more confidence in our digital presence knowing Wilnau is creating active content and watching the results. The best use of my time is being an advisor. For me, trying to be a growth marketer is like climbing Everest. Having Wilnau Design not just be the sherpa, but actually do the climbing for us has been a significant advantage.”
He didn’t want a black-box agency. He didn’t want generic, recycled financial content. He wanted someone who’d partner with him to grow his firm — and that’s exactly what we delivered.
Key Takeaways for Advisors
- A beautiful website is just the starting point — without strategy, it’s a digital billboard in the desert.
- When your content is aligned with your brand voice, prospects trust you faster.
SEO is not just about rankings — it’s about visibility, clicks, and bookings.
Want Results Like This?
If you’re tired of guessing at digital marketing and want a strategic partner who will help you grow with purpose — we should talk.
