What Is A “Power Lander”?Typical landing pages have a one, clear focus, with one call to action, to get the user to take one next action with you. A Power Lander is a type of landing page that’s niche specific and set up for conversion. Meaning, it’s laser focused. No matter how you get traffic to your Power Lander—whether it’s a live speaking engagement, podcast interview, paid traffic, blog posts, social media, or otherwise—you can have peace of mind knowing that if you send them to this page, they’re highly likely to create leads that are best fit clients. You can see us even use this strategy for ourselves on our own lead magnet featuring 3 ways independent financial advisors stand out. Let’s look at an example.
Example: Brownlee Wealth ManagementBrownlee Wealth Management has a couple of lead magnets created specifically to serve their niche. We helped Brownlee Wealth Management make a Power Lander for a white paper specifically for people in the oil and gas industry looking to retire. As you can see from the layout of the Brownlee Power Lander page, it has all the elements we talked about earlier:
- Headline and call to action at the top
- Benefit bullets on the left
- Email opt-in box with 3D mockup in the right
- A quote summary at the bottom describing how the white paper will help targeted clients
If you want a Power Lander to capture those qualified leads on your website click here to visit our contact page,it all starts with a conversation.
Financial Advisor Lead Magnet Landingpage: Things We ConsiderThere are a few things we consider when making your Power Lander:
- Your offer is clear and precise.
- Tell your niche the value of what they get.
- Increase the perceived value of the resource.
- Reinforce the benefit the user will get when they download your lead magnet.
Power Lander Conversion RatesAverage conversion rate for the finance nice are typically around seven percent. We’ve created Power Landers that have conversion rates as high as 79.1%. The image above shows conversion rates for the Power Lander we created for Brownlee Wealth Management, with a conversion rate of 17.5%, more than double the industry average. Now, there is no guarantee that your Power Lander will be equally effective, but this does go to show what happens when you have a specific, high impact resource created with your ideal client in mind. Do you want to fully capitalize on every ounce of traffic that visits your site?
Please tell us about your project and let us help you create the most effective Power Lander for your business.