Article

The Power Lander

by | Dec 6, 2021 | Financial Planner Marketing

Many of our clients invest countless hours creating content or investing big money in advertising.

Unfortunately, they often end up frustrated because they aren’t getting leads.

Here we’re going to look at a simple strategy to improve your conversion rates: The Power Lander.

What Is A “Power Lander”?

Typical landing pages have a one, clear focus, with one call to action, to get the user to take one next action with you.

A Power Lander is a type of landing page that’s niche specific and set up for conversion. Meaning, it’s laser focused.

No matter how you get traffic to your Power Lander—whether it’s a live speaking engagement, podcast interview, paid traffic, blog posts, social media, or otherwise. You can have peace of mind knowing that if you send them to this page, they’re highly likely to become a lead.

Let’s look at an example.

Example: Brownlee Wealth Management

Brownlee Wealth Management has a couple of lead magnets created specifically to serve their niche. 

We helped Brownlee Wealth Management make a Power Lander for a white paper specifically for people in the oil and gas industry looking to retire.

And, as you can see from the layout of the Brownlee Power Lander page, it has all the elements we talked about earlier:

  • Headline and call to action at the top
  • Benefit bullets on the left
  • Email opt-in box with 3D mockup in the right
  • A quote summary at the bottom describing how the white paper will help them

This is a niche specific, high value, highly targeted landing page. That makes it a Power Lander!

If you want a Power Lander, click here to visit our contact page and tell us about your project.

Your Power Lander: Things We Consider

There are a few things we consider when making your Power Lander:

  • Your offer is clear and precise.
  • Tell your niche the value of what they get.
  • Increase the perceived value of the resource.
  • Reinforce the benefit the user will get when they download your lead magnet.

 

Power-Lander-Conversion-Rate-Example

Power Lander Conversion Rates

We’ve created Power Landers that have conversion rates as high as 79.1%. Holding almost an 80% conversion rate over the course of several years.

Now, there is no guarantee that your Power Lander will be equally effective. But it does go to show what happens when you have a specific, high impact resource created with your ideal client in mind.

If you want a Power Lander, click here to visit our contact page and tell us about your project.

Become A “Category Of One” In An Overcrowded Industry

Tell us a little about your project and we’ll get in touch.