There are several key elements every website design should include to look appealing and draw in the users attention. We’re going to take a look at three elements that can make or break the design of a financial advisor website.
Above The Fold
The top portion of your home page is prime real estate and a big opportunity to earn the trust of your visitors. This will determine whether the user dives deeper into your website or leaves altogether. There are three things to include on your Above the Fold that will make users want to know more:
- A clear call to action (CTA)
- Dynamic background
- Negative space
In this website design of financial advisor Todd Tresidder the headline is clear and compelling, while the conversion path stands out. There’s also a great use of contrast and positioning.
We might be a bit biased, but below is a great example of embracing negative space by limiting the use of copy and visuals:
Don’t Make Prospects Wonder
People who visit financial advisor websites are often looking for specific information. They don’t like spending time figuring out how things work or where to find what they are looking for. Since the motivation of a user is to save time, your website design should make it’s navigation self-evident. Here are a couple things that will ensure a smooth experience for the visitor:
- Keep things simple
- Intuitive navigation
- Mobile friendly
Consistent and clean fonts allow the content to become more scannable, especially if your website includes a blog with different topics.
In the navigation header, it’s easy to find what you’re looking for and the active state is highlighted letting you know which page you are on.
The website displays beautifully on all devices and doesn’t hinder user engagement.
Let’s do users a favor and give them an experience that’s easy to navigate and mobile responsive. If a visitor leaves frustrated because they are on a mobile device and your site isn’t optimized, it’s unlikely they will return.
Appearance And Visual Communication
A well-designed financial advisor website builds trust and delivers value. Let’s focus on three main areas that add to that beautiful coat of paint:
- Select a limited set of colors and tones.
- Use graphics that support content.
- Display custom imagery or background videos.
The combination of muted purple tones and several bright colors create a nice contrast.
The graphics support the context and elevate its meaning.
The custom video background captures attention and adds excitement.
To keep the user from hitting the back button after landing on your website, it’s important to use the right color palette, supporting graphics and custom imagery.
Wow them with your good looks! You don’t get a second chance to make a first impression. Find out more about effective blog design.
Your website is a direct reflection of you. Making sure it looks professional and you will make a great first impression!
Is your website dressed to impress? If your answer is no, and you are seeking help to create a website that truly reflects your business and values, check out our Website Design and Development Package to learn more how we can help you achieve your goals.